Why buy the best? Well, why not?

Whether you’re a veteran birder or a beginner shopping for your first binocular, there are some things you ought to know about high-end binoculars. I’m talking about the select few European brands (Swarovski, Leica, and Zeiss) whose reputations for quality and craftsmanship have kept them at the top of the heap in terms of performance and price for decades. Though it’s doubtful any birder or hunter wouldn’t want to own this caliber of optics, so many of us let price get in our way. Why? If we look more closely, there are many benefits to skipping over the low and mid-priced binoculars and going straight to the top.

Stop the upgrade game
Right now, ask yourself: Am I using the last pair of binoculars I’ll ever buy? Chances are, you have upgraded your optics in the past and will probably do so again. If so, consider that it may be time to stop the upgrade game. Rather than upgrading again and settling for a lower quality glass than you really want, start saving up and buy a high-grade binocular. In addition to capturing great views, these instruments are built to last.

Lasting quality, guaranteed
The durability of a binocular has everything to do with build quality. High grade materials, thoughtful design, craftsmanship , and attention to detail are hallmarks of the high-end brands. You’ll not only see the difference, you will feel the difference in balance and ergonomics, and in the eyecup design, focus knob, diopter, and accessories.

See the difference
What you get with the top brands is an optical quality generally unobtainable at lower price points. Though high-quality optics are expensive, their worth is proven with super-sharp resolution and brightness of the image, all the way to the edges. The colors and details pop, and there is no hint of the purple color fringing often present in less expensive models.

Unparalleled satisfaction
From our personal experience, and from years of hearing our customers’ feedback, we doubt you’ll be disappointed with any of these brands. Favorite models include the Swarovski Swarovision 8.5×42, Leica Ultravid HD 8×42, and the Zeiss Victory FL 7×42. Mid-sized and compact versions of these models are also very popular.

Your purchase of any binocular from Eagle Optics ensures that you will have a full 30 days to field-test the product before you make your final decision. We’re happy to answer your questions. We want you to be confident that your money is well-spent.

So, are you still waiting to buy your last pair of binoculars?

Originally published on March 18, 2011
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